{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Flouis-and-kyle.simplecast.com%2Fepisodes%2Fshane-heath-20d89Hvf","width":444,"version":"1.0","type":"rich","title":"Shane Heath: Founder & CEO of MUD\\WTR","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d7567a5d-4fb8-49ed-a7d7-f297ba7f2463/755b710a-472c-440d-8308-dba051c81e7e/shane-heath-mud-wtr-podcast-louis-and-kyle.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2832db68-33b5-4415-bc2f-43f8bd86b8c5\" height=\"200\" width=\"100%\" title=\"Shane Heath: Founder &amp; CEO of MUD\\WTR\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Shane Heath is the founder and CEO of MUD\\WTR, an organic coffee alternative made with a blend of spices, mushrooms, and cacao that gets you focused, alert, high energy, and in a good mood with none of the coffee induced jitters and anxiety. Shane invented MUD\\WTR to address his own challenges with caffeine, and now he is sharing it with the world. In this episode we talk about decisions behind his unique company culture, Shane's surf and art sabbatical in India, the advertising and marketing strategies that have scaled MUD so quickly, reaching a flow state, mistakes along the way, the purpose of every ingredient, and top-secret future goals for the company."}