{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fmake-lemonade.simplecast.com%2Fepisodes%2Friches-niches-saturday-squeeze-PCUlqGjW","width":444,"version":"1.0","type":"rich","title":"There's riches in niches. (Saturday Squeeze)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/876f2568-0994-478c-9e71-094890a80947/8c55d7e8-5fb9-4e0b-8902-aa3ab6687512/saturday-squeeze-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8a6d21ed-d3e8-4894-9f95-9bb1bd6d6ac2\" height=\"200\" width=\"100%\" title=\"There&apos;s riches in niches. (Saturday Squeeze)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this week's Saturday Squeeze, I want to talk about niches. You can find plenty of arguments on both sides but I'd argue you're better off starting small. When you narrow down your focus you gain more than just a targeted audience. Everything from your marketing copy, product features to how you target potential customers becomes much clearer. Hosted by @jrfarr — brought to you by LemonSqueezy.com"}