{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fmaking-the-grade.simplecast.com%2Fepisodes%2Fpaul-fifield-3cVjHcKj","width":444,"version":"1.0","type":"rich","title":"Ego, Cash & GTM Discipline: Paul Fifield’s unfiltered lessons from building scalable businesses","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/140bcb30-4ade-4fe8-bd90-140f99190c96/artwork_season_2_ep_4.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/073ec12a-41ec-4a66-ab70-15bc01b3e5fa\" height=\"200\" width=\"100%\" title=\"Ego, Cash &amp; GTM Discipline: Paul Fifield’s unfiltered lessons from building scalable businesses\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Paul Fifield shares brutally honest lessons from scaling companies - why renewals can mask product risk, why cash discipline matters, and what CROs must master in 2026 as AI reshapes GTM. "}