{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fmegadeals-podcast.simplecast.com%2Fepisodes%2Fserial-category-creator-mark-organ-s3xGoHJl","width":444,"version":"1.0","type":"rich","title":"Serial Category Creator - Mark Organ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2cac03c8-ad52-49fa-b58c-82568ac88d30/afd5f882-6212-45f3-8df0-126b0f6678c0/head-new-2020-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/206f9149-cdce-4541-b21f-24379564945e\" height=\"200\" width=\"100%\" title=\"Serial Category Creator - Mark Organ\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Every now and then someone comes along and creates their own category or segment. That's exactly what our podcast guest has done twice. He created sales and marketing automation in B2B with Eloqua which he sold to Oracle for $800 M. \n\nHe then created a whole new category again with his company Influitive around advocacy marketing, to infuse more trust, at scale, into the buying process.\n\nHe is a huge profile within Martech and proven successful over and over in building highly successful scale-ups. We are delighted to have Mark Organ join our podcast episode and share highly inspiring insights around Megadeals, messaging, building successful scale-ups, leadership, how to create new industry categories, the importance of “A” players and strategy. Drawing insightful learnings from his incredible success as an entrepreneur.\n"}