{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fmegamaker-f57f087d.simplecast.com%2Fepisodes%2F38-uiyY1dIM","width":444,"version":"1.0","type":"rich","title":"038 - What motivates people to buy?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a7f808/a7f80822-bf8e-49f1-97cb-f7f221881b73/26ac7d1b-8e61-461e-87c2-380f71cd327c/1475268306-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/26ac7d1b-8e61-461e-87c2-380f71cd327c\" height=\"200\" width=\"100%\" title=\"038 - What motivates people to buy?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Learn how to make things that people actually want. Justin is joined by author Alan Klement to talk about the \"Jobs to be Done\" framework ."}