{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fmindful-businesses-213bb18e.simplecast.com%2Fepisodes%2Finai-buy-with-love-mEZgzHU_","width":444,"version":"1.0","type":"rich","title":"Inai - Buy With Love","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9c9bd8/9c9bd863-aed0-47e7-9436-7f117210ac07/c3097cc1-78c6-4802-9749-a93ae43a930c/c8f199a60e54bb5da9a5e78bdf9b4c2e.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c3097cc1-78c6-4802-9749-a93ae43a930c\" height=\"200\" width=\"100%\" title=\"Inai - Buy With Love\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We talk to Shruti Ashok, the founder of Inai. Inai is a creative space, where timeless leather pieces are crafted using upcycled Italian leathers, handmade by skilled Indian artisans in Madras, India. The designs are made to serve a specific purpose — a bag for everyday living, new adventures, emotional milestones and so much more. 'Inai’ is a Tamil word, derived from ‘Inaippu’ which translates to ‘connection’.  - you to connect with what you buy. Inai aims to inspire people to treasure and value the products they consume and the stories behind them."}