{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fmodern-saas.simplecast.com%2Fepisodes%2Fhow-to-fix-the-broken-saas-buyer-experience-9PleP0T8","width":444,"version":"1.0","type":"rich","title":"How to fix the broken SaaS buyer experience","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/89e6c9f9-f041-4687-832b-19a72257be05/a8a0ad4f-b84a-4caa-a1d0-a94826c08a08/the-modern-saas-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d2816974-6397-4d63-a0a6-aba3de57c804\" height=\"200\" width=\"100%\" title=\"How to fix the broken SaaS buyer experience\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how many SaaS businesses offer a rusty buying experience that’s reminiscent of the 2000s. And how the broken buyer experience is not limited to sales-led or product-led companies.\n\nThey discuss six ways to improve the buyer experience:\n1. Offering a rewarding trial experience\n2. Making demo booking easy with easy calendar access\n3. Offering sales assistance (in-addition to product-led nurturing) to reduce friction\n4. Being upfront and transparent about pricing\n5. Offering flexible pricing options\n6. Shortening the sales cycle, and a lot more..."}