{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fmodern-saas.simplecast.com%2Fepisodes%2Fmodern-prospecting-the-way-to-prospect-in-saas-OfPuOqVT","width":444,"version":"1.0","type":"rich","title":"Modern Prospecting with LinkedIn Social Selling","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/89e6c9f9-f041-4687-832b-19a72257be05/a8a0ad4f-b84a-4caa-a1d0-a94826c08a08/the-modern-saas-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5081fc5c-0294-465a-a75f-3f750bbe5298\" height=\"200\" width=\"100%\" title=\"Modern Prospecting with LinkedIn Social Selling\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Collin Cadmus (Revenue Growth Coach, Collin Cadmus, LLC) and Aditya Kothadiya (Co-founder & CEO, Avoma) discuss modern prospecting -- i.e., how to prospect in the modern SaaS era.\n\n➡️ Key Points⁣ covered\n\n00:00 - Intro\n01:31 - What Collin Cadmus is upto, these days\n04:05 - Make human sales more valuable than AI\n07:52 - Recent bad experience when prospecting wasn't done well\n15:58 - Why you don't recall great outreach experiences\n18:56 - The mindset due to which prospecting fails\n24:13 - How to get started with social selling on LinkedIn\n27:07 - Start doing before selling it\n32:00 - How building authority with authenticity works\n39:33 - Converting the thought leadership into booking meetings\n43:00 - Why it takes long for best practices to change\n46:05 - Transition from dollars to value\n54:02 - What does a forward looking SDR compensation model look like?\n1:01:02 - Key highlights & takeaways"}