{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fmodern-saas.simplecast.com%2Fepisodes%2Fmyths-about-product-led-growth-ktMCNmQy","width":444,"version":"1.0","type":"rich","title":"Myths about Product-led Growth","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/89e6c9f9-f041-4687-832b-19a72257be05/a8a0ad4f-b84a-4caa-a1d0-a94826c08a08/the-modern-saas-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/69e149c9-e83c-4596-9d5c-db7e7e8a6174\" height=\"200\" width=\"100%\" title=\"Myths about Product-led Growth\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the myths around product-led growth in the SaaS world. The myths discussed include:\n1. PLG is the most popular go-to-market motion\n2. PLG products grow on their own without Marketing\n3. PLG doesn't need a sales team\n4. Buyers are entirely self-sufficient and want self-serve product experiences\n5. The product team alone is responsible for the execution of the PLG strategy\n6. PLG isn't for enterprise companies"}