{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fmwrh.in%2Fepisodes%2Fmwrh-22-longform-chat-with-karthik-the-mystery-author-Vd4lHyZD","width":444,"version":"1.0","type":"rich","title":"MWRH #22 - Longform Chat with Kartik - we explore the rabbit hole of story telling","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/34102fba-f8da-4f68-90cf-93ddebd5b8e0/88786e14-8964-442f-9bb7-6eb6bdf342aa/yuval-zukerman-wublpwcidsu-unsplash.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/55b78866-4225-4f5d-aa6d-3018ea27e7c5\" height=\"200\" width=\"100%\" title=\"MWRH #22 - Longform Chat with Kartik - we explore the rabbit hole of story telling\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Karthik, my dear friend is an accomplished author & brand consultant. Why does story telling matter? Should one tell the story that sells or the story that is our own (sometimes these diverge)? Why commercial success in this business could matter? \nAlso who discovered orwell and hemingway?"}