{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fnext-in-media.simplecast.com%2Fepisodes%2Fcan-spotify-become-a-bigger-video-ad-player-hOumcvzv","width":444,"version":"1.0","type":"rich","title":"Can Spotify Become a Bigger (Video) Ad Player?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/nim-artwork-new.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/49c44b34-334e-4e13-9b81-9998eb86eebb\" height=\"200\" width=\"100%\" title=\"Can Spotify Become a Bigger (Video) Ad Player?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Next in Media sat down with Chloe Wix, Head of Global Product & Commercial Growth at Spotify at the company's beach venue in Cannes, to talk about AI-generated audio ads, why Spotify is leaning more into monetizing non-subscribers, and whether the 'background' medium can graduate into the video ad market."}