{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fnext-in-media.simplecast.com%2Fepisodes%2Ffortnite-and-roblox-for-ad-dummies-177Dgf_I","width":444,"version":"1.0","type":"rich","title":"Fortnite and Roblox for (Ad) Dummies","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/nim-artwork-new.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/83618a7c-28d1-49d0-9066-a7381a463646\" height=\"200\" width=\"100%\" title=\"Fortnite and Roblox for (Ad) Dummies\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Next in Media spoke to Dylan Collins, former executive at Epic Games, about the evolution of gaming over the past decade, and what brands and media companies need to understand about Gen Z and Gen Alpha's love of social, UGC gaming platforms like Fortnite and Roblox.\n\nGuest: Dylan Collins\nHost: Mike Shields\nSponsored by: Kochava\nSponsored by: Publica\nProduced by: Fresh Take\n\nTakeaways\nSuper Awesome started as a kids media company and evolved into a provider of tools for kids digital media.\nFortnite and Roblox have become popular gaming platforms for young audiences.\nBrands and advertisers are increasingly interested in reaching young audiences on platforms like Fortnite and Roblox.\nIn-game advertising on user-generated content platforms is still evolving and faces challenges in terms of ease of buying and scalability.\nThe future of advertising on these platforms may involve rewarded mechanics and long-term partnerships with brands.\n\nChapters\n00:00 Introduction and Background\n01:14 Starting Super Awesome\n02:08 Challenges in Financing\n03:29 Expanding Beyond Kids Ad Tech\n04:20 Building Tools for Kids Digital Media\n05:09 Importance of Parental Consent\n06:08 Expansion into Content and Community Tools\n07:15 Expansion of Customer Base\n08:11 Rise of Kids as a Visible Audience\n09:42 Success of Fortnite and Roblox\n10:47 Fortnite's Appeal to Young Audiences\n12:16 Fortnite as a Social and Gaming Platform\n13:39 Shift from Social Platforms to Gaming Platforms\n15:09 Brands and Advertising in Fortnite and Roblox\n18:28 Long-Term Partnerships with Brands\n20:23 Transition to Long-Term Thinking\n22:37 Challenges in In-Game Advertising\n24:24 Importance of Making Buying Ads Easy\n25:18 Supporting Brands and Advertisers on UGC Platforms\n26:16 The Future of Advertising on UGC Platforms\n27:43 Acquisition by Epic Games\n29:27 Growing Importance of Young Audiences\n30:23 Generational vs. Cohort Platforms\n32:37 Future of Fortnite and Roblox\n34:12 Empowerment of Younger Audiences\n37:30 Conclusion"}