{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fnext-in-media.simplecast.com%2Fepisodes%2Fhow-addressable-tv-drives-real-business-roi-3QqS3HhV","width":444,"version":"1.0","type":"rich","title":"How Addressable TV Drives Real Business ROI","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/nim-artwork-new.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/333420fa-a196-4824-a144-af05377c73f3\" height=\"200\" width=\"100%\" title=\"How Addressable TV Drives Real Business ROI\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"IQVIA Digital’s Justin Rosen joins Mike Shields to unpack why data fidelity and outcome-based measurement are redefining addressable TV, how AI accelerates workflows without fixing flawed data, and why linking upper-funnel targeting to real-world outcomes drives performance."}