{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fnext-in-media.simplecast.com%2Fepisodes%2Fhow-to-optimize-creator-video-content-uVSSW3DH","width":444,"version":"1.0","type":"rich","title":"Collectively's Natalie SIlverstein on How to Optimize Creator Video Content","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/nim-artwork-new.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/48bfab01-b3ef-4867-8112-1b5b3a9efed1\" height=\"200\" width=\"100%\" title=\"Collectively&apos;s Natalie SIlverstein on How to Optimize Creator Video Content\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Collective Chief Innovation Officer Natalie Silverstein joins Next in Media at Cannes to unpack how brands can scale creator partnerships, navigate outrage-driven social media flashpoints, optimize video assets for LLMs, and survive the algorithmic reach recession."}