{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fnext-in-media.simplecast.com%2Fepisodes%2Finside-sharkninjas-ad-optimization-playbook-lX6h96_E","width":444,"version":"1.0","type":"rich","title":"Inside SharkNinja's Ad Optimization Playbook","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/nim-artwork-new.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/de19c263-9851-4c14-b176-c1aba709d545\" height=\"200\" width=\"100%\" title=\"Inside SharkNinja&apos;s Ad Optimization Playbook\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"SharkNinja Global Head of Media Dave Kersey reveals how the brand bypassed traditional CPG playbooks to build an agile, creator-centric growth engine that turned TikTok Shop into a primary retail driver and revolutionized real-time media optimization."}