{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fnext-in-media.simplecast.com%2Fepisodes%2Fso-youve-been-pretending-to-understand-ai-6wKrmuv0","width":444,"version":"1.0","type":"rich","title":"So you've been pretending to understand AI","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/nim-artwork-new.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Next in Media talked with Cognitiv CEO Jeremy Fain about what ad industry execs really need to understand about the difference between LLMs and Deep Learning and Computer Vision -and how all this stuff is actually going to shake up advertising - or not.\n\nTakeaways\n• Deep learning is a powerful tool in performance advertising, allowing for more efficient and effective targeting of impressions.\n• Deep learning differs from traditional machine learning in its ability to generalize and understand complex patterns and contexts.\n• The death of cookies presents challenges for the industry, but deep learning algorithms can still deliver strong performance by leveraging other signals and data.\n• Transparency and customization are key factors in successful media buying, and deep learning can provide insights and analytics to support these efforts.\n\nChapters\n00:00 - Introduction and Background\n00:31 - The Origins of Cognitive\n01:27 - Understanding Deep Learning\n04:33 - The Power of Deep Learning\n06:01 - The Role of Generalization in Deep Learning\n09:24 - The Focus on Performance Advertising\n10:13 - The Evolution of Deep Learning\n11:19 - Large Language Models and their Training\n15:44 - The Use of Deep Learning in Media Buying\n21:16 - The Implications of the Death of Cookies\n25:07 - The Role of AI in Media Buying\n27:17 - The Future of Generative AI\n31:06 - The Impact of the Cookie's Demise\n35:35 - Transparency in Media Buying\n\nGuest: Jeremy Fain\nHost: Mike Shields\nSponsored by: Epsilon\nProduced by: Fresh Take"}