{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fnext-in-media.simplecast.com%2Fepisodes%2Ftwitch-wPxoIVkE","width":444,"version":"1.0","type":"rich","title":"Twitch’s CMO Doug Scott: Brands are Still Wrapping their Heads Around the Engagement Power of Live Streaming","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/nim-artwork-new.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7e6a36b1-3d12-4f25-8844-15b37f22b42b\" height=\"200\" width=\"100%\" title=\"Twitch’s CMO Doug Scott: Brands are Still Wrapping their Heads Around the Engagement Power of Live Streaming\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Twitch’s CMO, Doug Scott dives into how he explains the streaming service to non-gamer CMOs, and why he's so bullish on eSports. Scott also details the huge spikes Twitch has seen since the Covid-19 shelter in place orders and how a broader audience is seeking non-gaming content.\n\nProduced by Kenya Hayes"}