{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fnext-in-media.simplecast.com%2Fepisodes%2Fwhy-social-video-is-beating-connected-tv-AgLnTwJF","width":444,"version":"1.0","type":"rich","title":"Why Social Video Is Beating Connected TV","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/nim-artwork-new.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9c22581b-0e21-4f5c-80c4-d6f281b3f3c1\" height=\"200\" width=\"100%\" title=\"Why Social Video Is Beating Connected TV\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Vice President, Industry Insights & Content Strategy at the IAB Chris Bruderle, joins Mike Shields to break down why delivering sales outcomes is no longer enough to win CTV ad spend, how social video is outstripping streaming for SMBs, and where AI is actually transforming programmatic media."}