{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fnext-in-media.simplecast.com%2Fepisodes%2Fwhy-the-ctv-ad-experience-is-still-so-bad-kIuPEJgf","width":444,"version":"1.0","type":"rich","title":"Why the CTV ad experience is still a work in progress","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/nim-artwork-new.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4f1f2f80-94ad-4e6c-bdc0-3d2100f4f843\" height=\"200\" width=\"100%\" title=\"Why the CTV ad experience is still a work in progress\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Next in Media spoke with Freewheel's GM Mark McKee about the problem with repetitive, messy ad delivery on FAST channels, and why the TV industry has to clean up its supply chains asap. McKee also talked about whether we're seeing too much CTV ad inventory too soon, and whether this market will be fully programmatic next year.\n\nGuest: Mark McKee\nHost: Mike Shields\nIn Partnership with: Comcast Advertising\nProduced by: Fresh Take"}