{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fnext-in-media.simplecast.com%2Fepisodes%2Fyoutube-vs-meta-the-battle-for-creators-4SorkITJ","width":444,"version":"1.0","type":"rich","title":"Whalar's Jo Cronk Breaks Down the Accenture Deal and YouTube vs. Meta","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/nim-artwork-new.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2c7dee53-b628-4d5c-8311-b8b65ae0a89b\" height=\"200\" width=\"100%\" title=\"Whalar&apos;s Jo Cronk Breaks Down the Accenture Deal and YouTube vs. Meta\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Whalar co-CEO Jo Cronk breaks down Accenture Song’s landmark acquisition, explaining why creator marketing can never be bought like standard programmatic ad inventory and how forward-thinking brands must restructure their media-mix modeling to prove authentic ROI."}