{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fon-purpose-with-lisa-colantuono.simplecast.com%2Fepisodes%2F2-fcb-interview-LTQHh3fW","width":444,"version":"1.0","type":"rich","title":"#2 The Difference Between Brand Purpose and Doing Good Work with FCB's CEO, Carter Murray and CCO Susan Credle ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/10eade5c-9272-4c51-8cb6-387fed0659b8/37d83978-f36c-4f9e-b015-ee483b179475/aar-podcast-cover-6.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/772f739f-4987-4a43-8a45-01c89c9714c6\" height=\"200\" width=\"100%\" title=\"#2 The Difference Between Brand Purpose and Doing Good Work with FCB&apos;s CEO, Carter Murray and CCO Susan Credle \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"FCB talks about the difference between brand purpose and doing good- and how many marketers may not know the difference. Their 3-part framework helps brands identify their true purpose by looking at the brand's past, present and future. Learn more about how FCB helps brands drive a bigger more meaningful purpose in episode 2!"}