{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fone-funnel-away-stories.simplecast.com%2Fepisodes%2Fmy-go-to-split-tests-bkVzywJx","width":444,"version":"1.0","type":"rich","title":"My Go-To Split Tests","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/288d3bc5-c663-4e98-a86e-835f84d5f419/6f8effbf-ca13-4335-ba42-33af44912499/ofa-podcast-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ae4d4de0-5670-42cb-abd0-d001a34f8616\" height=\"200\" width=\"100%\" title=\"My Go-To Split Tests\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Split testing is its own career. There's a major science to it and I am NOT a pro at split testing. But there are a few general rules I do follow when I split test..."}