{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fone-more-question.simplecast.com%2Fepisodes%2Fjessie-mcguire-the-limits-of-branding-r8JCR40C","width":444,"version":"1.0","type":"rich","title":"Jessie McGuire: What are the limits of branding?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/4c25c464-f6ac-4c06-89ff-5efcf50cbe52/847ffa98-0e2f-4a62-afca-53ac531b7a61/jessie-mcguire-podcast-cover-square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/09b3e4f3-3ff7-4c99-8e93-4d2c2df958ed\" height=\"200\" width=\"100%\" title=\"Jessie McGuire: What are the limits of branding?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In Episode #54, Ross is joined by Jessie McGuire, Managing Director at brand design studio ThoughtMatter.\n\nJessie leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits.\n\nRoss and Jessie discuss the limits of branding, how designers should be thinking about their work, and why not all brands need to be ‘conscious’."}