{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fonestopshop.simplecast.com%2Fepisodes%2F0e9dd963-0e9dd963","width":444,"version":"1.0","type":"rich","title":"3 Hacks To Improve Your Email Profitability","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d96561/d9656181-c271-413a-a817-170264dd45b3/8ec2ab2f-49b0-405f-b22b-f06b3dfaaa91/1538488139artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8ec2ab2f-49b0-405f-b22b-f06b3dfaaa91\" height=\"200\" width=\"100%\" title=\"3 Hacks To Improve Your Email Profitability\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Can you tell me what your main reason for doing email marketing is?\r\n\r\nIs it to send funny anecdotes and relatable memes to your customers?\r\n\r\nIs it to ask for feedback from your customers about your products and services?\r\n\r\nIs it because your competitors are using it so you need to jump on the bandwagon and use it, too?\r\n\r\nThe answer: none of the above.\r\n\r\nYou see, your email marketing may be nice and smooth. It helps you nurture a relationship with your customers.\r\n\r\nBut if it’s not profitable…\r\n\r\nIf it’s not giving you a positive ROI (return-on-investment), why are you still investing hundreds of hours and thousands of dollars in it?\r\n\r\nYour end goal in your email marketing should be profit.\r\n\r\nYou can either reinvest your profit into your business, or you can use it to pay yourself a nice salary and splurge on nice things like champagne, your kids’ education fund, or a limited edition Marvel Funko Pop.\r\n\r\nSince profitability is incredibly important, we’re going to talk about the three quick and easy things you can do today to improve your email marketing profitability in today’s episode."}