{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fonestopshop.simplecast.com%2Fepisodes%2F37529527-37529527","width":444,"version":"1.0","type":"rich","title":"How to Influence Your Customers to Buy More, More Often","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d96561/d9656181-c271-413a-a817-170264dd45b3/5a348793-968e-4f9f-9bd6-65e708a31e97/1494506606artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5a348793-968e-4f9f-9bd6-65e708a31e97\" height=\"200\" width=\"100%\" title=\"How to Influence Your Customers to Buy More, More Often\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Chloë Thomas is the founder of eCommerce MasterPlan.\r\nShe is a best selling Author, speaker, and host of the eCommerce MasterPlan podcast. She’s been deeply involved in eCommerce marketing for over a decade.\r\n\r\nIn Chloë’s latest book: Customer Persuasion, she gives a step by step guidance on “How to Influence your Customers to Buy More”, depending on the stage your Ecommerce business is in at the moment. Plus, she shows you how to determine your business stage, and where you should be directing your focus right now. \r\n\r\nIn this episode, we go over the key notes and learnings from the book, to help you make more sales, and create a repeat customer base. \r\n\r\n"}