{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fopening-soon.simplecast.com%2Fepisodes%2Fthe-build-concept-to-creation-w0e35aEy","width":444,"version":"1.0","type":"rich","title":"The Build: Concept to Creation","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/df525d81-1496-4c53-9525-28d43423675b/7412ea29-bf6d-4e26-a606-8554e1afdd0b/the-build-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/13ecfb33-2abf-4218-a0e6-467fd5a26f99\" height=\"200\" width=\"100%\" title=\"The Build: Concept to Creation\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"With The Build, we’re pulling back the curtain to reveal the nitty gritty details of turning a concept into a living, breathing, eatery. In this episode we tackle one of the biggest obstacles to realizing your concept: the lease.\n\nPlus, this episode introduces a key player in making Ursula 2.0 a reality. Meet Lani Halliday: event producer, baker, brand builder, and hilarious human. Get to know her and how she got wrapped up in Eric’s vision."}