{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Foperations-utopia.simplecast.com%2Fepisodes%2F07-bala-balasubramanian-k4VSbok3","width":444,"version":"1.0","type":"rich","title":"07 | Data Is Not an Afterthought: The RIM Reference Model — with Bala Balasubramanian","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/df950f79-0fa8-4033-ad58-536486f0ec84/b26b99de-b0dc-4c95-b860-ed0ef11d180c/image_7.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c167e421-f36c-490d-8937-85089fce1569\" height=\"200\" width=\"100%\" title=\"07 | Data Is Not an Afterthought: The RIM Reference Model — with Bala Balasubramanian\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Twenty years ago, Bala Balasubramanian was flying around the world for a big-pharma sponsor trying to gather seven basic pieces of information about the company's own products. Generic name. Trade name. Dosage form. Strength. Country. Status. Approval date. It couldn't be done at scale. He told leadership so at the time — and since then, he's spent nearly two decades trying to build the thing that would make it possible.\nBala is the subteam lead for the DIA RIM Reference Model — now in Version 2.0 — and one of the industry's clearest voices on why regulatory operations still treats data as an afterthought, and what it will finally take to change that. Matt Neal sits down with him to trace the arc from a single unusable Excel workbook to a real conceptual data model, why the discipline problem has never been a systems problem, and what changes when data starts being treated the way finance and clinical already treat it: as core to the job, not adjacent to it."}