{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpage2pod.com%2Fepisodes%2F72-kevin-indig-NX0wI7Gg","width":444,"version":"1.0","type":"rich","title":"🚀 Kevin Indig on SEO Testing, Zero-Based Strategy & Scaling SEO at Shopify | Episode #72","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2fe5af54-d6bf-4346-9106-06c0fa82e0da/f97951cb-d064-4746-abaf-c30cc3827fe9/kevin-indig-featured.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e4cc8be4-8c58-4508-8d2d-9564e2da5a55\" height=\"200\" width=\"100%\" title=\"🚀 Kevin Indig on SEO Testing, Zero-Based Strategy &amp; Scaling SEO at Shopify | Episode #72\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We talk with Kevin Indig, Director of SEO at Shopify and host of the Tech Bound Podcast. We discuss “Zero-Based SEO” that involves testing literally everything you can from an SEO perspective and using it to drive your strategy. It’s an amazing part of the discussion that you won’t want to miss."}