{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpage2pod.com%2Fepisodes%2F74-dawn-anderson-goMTVFvv","width":444,"version":"1.0","type":"rich","title":"Dawn Anderson on NLP, Google's BERT & Learning SEO from Scratch 🧠 | Episode #74","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2fe5af54-d6bf-4346-9106-06c0fa82e0da/21192380-5bd5-4dee-a5f6-90ac666cf063/dawn-anderson-featured.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e1dc1196-b06f-405c-979d-18e1b36515dc\" height=\"200\" width=\"100%\" title=\"Dawn Anderson on NLP, Google&apos;s BERT &amp; Learning SEO from Scratch 🧠 | Episode #74\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We talk with Dawn Anderson, Managing Director at Bertey, International Technical SEO Consultant and Speaker. We discuss Google’s BERT and how it incorporates natural language understanding, AI, machine learning, and just what – if anything – you can do to optimize for it (spoiler: it’s not simple to optimize for)."}