{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpage2pod.com%2Fepisodes%2Fanthony-higman-109-AyaIPKBw","width":444,"version":"1.0","type":"rich","title":"Manual Bidding vs Google Automation: How Anthony Higman Wins $1,000 CPC Legal Keywords 🚀","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2fe5af54-d6bf-4346-9106-06c0fa82e0da/6c74c70f-86ea-4f5b-bf06-d5874b60d955/anthony_higman_page_2_podcast_episode_109_300x300.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/eccc29bd-55ab-4b1d-9109-9255b1f285a7\" height=\"200\" width=\"100%\" title=\"Manual Bidding vs Google Automation: How Anthony Higman Wins $1,000 CPC Legal Keywords 🚀\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Google keeps pushing automation, broad match, and AI-driven ads—but what if the old-school fundamentals still outperform the machines? Anthony Higman shares how his agency wins in the ultra-competitive legal space by studying the SERP, listening to every call, and challenging how modern PPC is supposed to work."}