{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpage2pod.com%2Fepisodes%2Fluigi-ferguson-91-JC8yIbJo","width":444,"version":"1.0","type":"rich","title":"SEO vs SEM is Dead 💥 Luigi Ferguson on Winning Holistic Search at Intuit","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2fe5af54-d6bf-4346-9106-06c0fa82e0da/3c34004d-976a-461f-bf72-fde7f135321e/luigi-ferguson-page-2-podcast-episode-91-graphic-20300x300.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3bbc263e-1fcb-48c8-a7a6-09b42b7b799d\" height=\"200\" width=\"100%\" title=\"SEO vs SEM is Dead 💥 Luigi Ferguson on Winning Holistic Search at Intuit\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What if your paid and organic search teams are competing instead of collaborating—and it’s costing you customers? In this episode, Luigi Ferguson of Intuit breaks down why SEO vs SEM is a false choice and how the smartest brands are winning by integrating strategy, data, and AI. Whether you're scaling B2B or battling click fraud, this convo will reshape how you think about search."}