{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpage2pod.com%2Fepisodes%2Fmarshall-simmonds-90-hLjdZAYu","width":444,"version":"1.0","type":"rich","title":"SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search 🚀","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2fe5af54-d6bf-4346-9106-06c0fa82e0da/449bacec-ed6f-4949-90ac-d5fa956da1bc/marshall-simmonds-page-2-podcast-episode-90-graphic-300x300.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/fe5e633a-43dc-4128-b33e-274cffe8ccfc\" height=\"200\" width=\"100%\" title=\"SEO Then &amp; Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt &amp; the Future of Search 🚀\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Marshall Simmonds shares battle-tested insights from the early days of about.com and the New York Times, to the present-day challenges of attribution, content scraping, and redefining authority in an AI-first world. If you're wondering what still works in SEO, how to future-proof your content, and why \"dark traffic\" is making a comeback, this episode is your roadmap."}