{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpage2pod.com%2Fepisodes%2Fmike-king-77-xKBvbF6S","width":444,"version":"1.0","type":"rich","title":"Mike King on Relevance Engineering, AI Search & the Query Fan Out Technique","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2fe5af54-d6bf-4346-9106-06c0fa82e0da/b95c2faf-8a45-450b-95f8-1fd0f7ebb5bf/mike-20king-20300x300.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3216e962-900e-4778-be5b-9a7c38c1fc4e\" height=\"200\" width=\"100%\" title=\"Mike King on Relevance Engineering, AI Search &amp; the Query Fan Out Technique\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this high-impact episode of the Page 2 Podcast, Jon Clark and co-host Joe DeVita are joined by Mike King, founder and managing director of iPullRank, to talk about the seismic shifts happening in search right now.\n\nMike unpacks his unfiltered reaction to Google I/O, breaks down his concept of Relevance Engineering, and explains why rank tracking is effectively dead. We discuss AI Overviews, query fan out, synthetic queries, the role of brand impressions in modern SEO, and the urgent need for new KPIs, tooling, and frameworks. This is a must-listen episode for navigating an increasingly AI-first search landscape."}