{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpage2pod.com%2Fepisodes%2Fross-simmonds-114-jDINCobJ","width":444,"version":"1.0","type":"rich","title":"What Ross Simmonds Learned from Analyzing 8,500+ Keywords on Reddit (and How You can Apply It)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2fe5af54-d6bf-4346-9106-06c0fa82e0da/b80e5964-a295-435a-a6a4-29673c9da781/ross_simmonds_page_2_podcast_episode_114_300x300.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/48a96c7b-f4b7-4031-86fe-83eeb8a3a383\" height=\"200\" width=\"100%\" title=\"What Ross Simmonds Learned from Analyzing 8,500+ Keywords on Reddit (and How You can Apply It)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Ross Simmonds breaks down how Reddit quietly took over bottom-of-funnel search, why AI is amplifying it, and what marketers must do now to stay visible. If your content strategy still revolves around “create more,” you might already be falling behind."}