{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpage2pod.com%2Fepisodes%2Fwill-critchlow-107-wRbOAqpc","width":444,"version":"1.0","type":"rich","title":"SEO Testing Secrets from SearchPilot’s Will Critchlow 🚀 | Enterprise A/B Testing That Actually Works","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2fe5af54-d6bf-4346-9106-06c0fa82e0da/4b9afc50-053f-420f-8e72-ac9baef08f11/will_critchlow_page_2_podcast_episode_107_300x300.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c0cdd686-b18b-4006-a5d5-971c85273c12\" height=\"200\" width=\"100%\" title=\"SEO Testing Secrets from SearchPilot’s Will Critchlow 🚀 | Enterprise A/B Testing That Actually Works\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Will Critchlow reveals why instinct isn’t enough anymore and how enterprise brands are using rigorous A/B testing to turn SEO into a measurable, controllable growth engine. From spinning out SearchPilot to navigating the rise of LLM-driven traffic, this conversation will change the way you think about search."}