{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fperformancemarketerpodcast.com%2Fepisodes%2Fconvert-your-backend-sales-goals-to-leads-aNvSD8_6","width":444,"version":"1.0","type":"rich","title":"Convert Your Backend Sales Goals To Leads?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a5a45c7d-9152-4553-b880-279512dbb643/81799d93-1e10-4f04-9eca-db45715decdb/pm-cover-art-final.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5a78213a-2336-4d68-99c1-3e3a09d1a45f\" height=\"200\" width=\"100%\" title=\"Convert Your Backend Sales Goals To Leads?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Are you billing your performance-based campaigns correctly? When you work on a performance basis, setting budgets and sending invoices can represent a bit of a challenge if you don’t understand the whole operation behind every single cost-per-lead campaign you put together, but how do you calculate the price of each lead you made? Tune in and get ready to resolve all this doubts up next"}