{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fperformancemarketerpodcast.com%2Fepisodes%2Fonline-media-math-explained-risk-reward-Dzo4yluA","width":444,"version":"1.0","type":"rich","title":"Online Media Math Explained (Risk - Reward)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a5a45c7d-9152-4553-b880-279512dbb643/81799d93-1e10-4f04-9eca-db45715decdb/pm-cover-art-final.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8c39e435-3001-4c49-8571-509156de4743\" height=\"200\" width=\"100%\" title=\"Online Media Math Explained (Risk - Reward)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, I explain how the numbers work when measuring any media buy, and I show people that the metrics are the same regardless if it is backed out into a CPM, CPC, CPL, or CPA.  It all comes down to the RISK each side takes when doing a deal (advertiser risk and affiliate risk)"}