{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpocket-sized-pep-talks.simplecast.com%2Fepisodes%2Fdata-and-diagnosis-driven-selling-_K6C5vmD","width":444,"version":"1.0","type":"rich","title":"Data And Diagnosis Driven Selling","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3cd76f29-709d-48fd-9d7f-68cfc7e911d5/c3b3ef5a-6571-465c-906c-d70fd1cda79c/authorheadshot-markpetruzzi.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e7c344a8-7f12-431d-9072-665a5f2c53e6\" height=\"200\" width=\"100%\" title=\"Data And Diagnosis Driven Selling\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Most great salespeople bring talent, passion, and persuasiveness to their work. These natural gifts can often overcome an unstructured sales process - but not always!  Author and professor Mark Petruzzi sits down with Rob and reminds us that consistently using a systematic, data-driven sales process increases win rates and improves client success.  Get ready for a heavy dose of the role AI plays in all this!"}