{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpocket-sized-pep-talks.simplecast.com%2Fepisodes%2Fhow-to-sell-unexpected-solutions-dQxzrXxq","width":444,"version":"1.0","type":"rich","title":"How To Sell Unexpected Solutions","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3cd76f29-709d-48fd-9d7f-68cfc7e911d5/0dfb9ffe-ee4f-461c-be66-cd99aa2b96e2/urvashi-bhatnagar-052315-0020-edit.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/509e9c7e-c73e-4f24-8e22-a2fcc416baaf\" height=\"200\" width=\"100%\" title=\"How To Sell Unexpected Solutions\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We’ve all heard the old phrase, “that person could sell ice to an Eskimo” referring to something that’s nearly impossible to sell.  But what if it was more of a misunderstanding, and our customer had it all wrong?  Rob sits down with author Urvashi Bhatnagar whose book, The Sustainability Scorecard: How to implement and profit from unexpected solutions, provides a classic example.  In fact, companies can be MORE profitable embracing the concept of sustainability; but it needs to be sold... and in this podcast, you'll get some ideas on how to do just that!"}