{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpocket-sized-pep-talks.simplecast.com%2Fepisodes%2Fraise-your-value-raise-your-prices-cbqAo1W9","width":444,"version":"1.0","type":"rich","title":"Raise Your Value - Raise Your Prices","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3cd76f29-709d-48fd-9d7f-68cfc7e911d5/00012663-8703-4319-abef-3ca82fb294e0/authorheadshot-adamwallace.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/73c9de28-3470-47fb-93bb-b88241970cc1\" height=\"200\" width=\"100%\" title=\"Raise Your Value - Raise Your Prices\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"As the drum of inflation beats on, customers are holding on tight to every last dollar—while businesses are running scared, slashing prices in a scramble to the bottom. Former corporate fixer and author Adam Wallace sits down with Rob and reminds us, amongst other things, that price wars are nothing but a race to oblivion. There’s a smarter, more sustainable approach, and there are better ways to handle pricing as salespeople too, and that’s what we talked about in this show!"}