{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpocket-sized-pep-talks.simplecast.com%2Fepisodes%2Fthe-sweet-science-of-selling-mq82rRsS","width":444,"version":"1.0","type":"rich","title":"The Sweet Science of Selling","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3cd76f29-709d-48fd-9d7f-68cfc7e911d5/81febde4-8999-4444-8be8-bb6da271f568/boxing-1331470-1280.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/83c27baa-2c99-4685-b770-e6c2d82606e0\" height=\"200\" width=\"100%\" title=\"The Sweet Science of Selling\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Selling often feels like a friendly conversation, until it doesn’t. The reality is, great selling shares surprising similarities with a professional boxing match: strategy, timing, probing, and knowing exactly when to apply pressure. The early jabs, the targeted punches, and staying focused on the problem all play a part in winning the decision.\n\nIn this quick, five-minute Pocket Sized Pep Talk, I’ll explore why the best salespeople are change agents, not order takers, and how embracing a more strategic, assertive mindset helps customers make decisions they’re already struggling to make."}