{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpod.bevy.com%2Fepisodes%2Fmelanie-bond-89C9BUVr","width":444,"version":"1.0","type":"rich","title":"How to Start a Community From Scratch with Melanie Bond","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f8ebdff9-9cb1-41e8-8c64-7c0fb2eecc04/c5e026f3-1325-4650-8f67-97ea054d4f8f/ig-post-1080x1080-ep117.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Today, we’re joined by Melanie Bond, Director of Community at Nanit, a high-tech baby monitoring system that makes the lives of new parents more manageable by connecting them to their child's development and well-being. \n\nA supportive community of parents who can relate to and/or help solve new parents’ problems can make them feel less alone. The advantage of starting a community from scratch - as opposed to inheriting or scaling an existing community - is that you can spend time talking to your potential members and collecting data to help create a community that users love engaging with. It’s better to launch a community in phases, let the user and/or team’s feedback drive its iterations, and ensure that your team and the rest of the organization have resources to support the community. The focus of a new community team should be to resolve customer tickets quickly (for customer success), spread brand awareness (or collect feedback), and create a smooth customer experience. "}