{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpod.bevy.com%2Fepisodes%2Fmike-rizzo-K1MYeLS9","width":444,"version":"1.0","type":"rich","title":"How to Build A Symbiotic Relationship with Your B2B Community with Mike Rizzo","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f8ebdff9-9cb1-41e8-8c64-7c0fb2eecc04/97556a23-1650-49b5-868e-d617d875c3f4/ig-post-1080x1080-ep112.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Today, we’re joined by Mike Rizzo, Founder of the MO Pros, a growing community of wicked smart Marketing Operations Professionals who love to learn and collaborate.\n\nWhen people find a community that they truly identify with, it gives them a feeling of relief that they are not alone. They don’t have to struggle to fit into a different community where nobody understands them. \n\nProfessionals within a community can come from all walks of life to learn from each other. A community is a people-made product because it’s not directed by one project manager at the top or by a single goal. \n\nYour company’s community-led growth model must add nuance to the “community” buzzword by asking members of that community what is valuable to them, what problems need solving, and what problems you can/cannot solve.\n \nIt’s a symbiotic relationship with your community members. Measure community not by revenue but by the value you create. You can think of a community having its own NPS (Net Promoter Score). Track metrics with specific goals and use your tracking sheets to advise your growth trajectories."}