{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.cloud.army%2Fepisodes%2Fpackaging-and-neuroscience-with-iain-amos-IwMoR9n7","width":444,"version":"1.0","type":"rich","title":"Packaging and Neuroscience with Iain Amos","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a0d87759-397b-4229-807b-67a5dd10d25f/bfbee71b-f20f-4dc9-b3ae-ec6ed936a741/podcast-graphics.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/6a2705f9-0af1-4c0c-b77d-99f9a4741fe8\" height=\"200\" width=\"100%\" title=\"Packaging and Neuroscience with Iain Amos\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"How can neuroscience improve product packaging? Richard chats with Twining's Iain Amos about his work understanding how people perceive the packaging of a product and how it can effect their buying and consumption behaviour. Iain discusses how packaging in perceived on the shelf in a supermarket and how functional elements change the perception of a product. The conversation also digs into combining traditional testing and neuroscience testing to get broad assessments as well as drilling into detailed concepts that are hard to articulate - like how a font changes the perception of a product!"}