{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.milkbottlelabs.com%2Fepisodes%2Fepisode-22-the-renascence-of-sms-YA2sJNOf","width":444,"version":"1.0","type":"rich","title":"Episode #23: The Renascence of SMS for Shopify","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/8a5ea9f9-3c3e-493e-bc61-bc32901022ed/752ab99b-da99-45c5-bfcd-5bb1ce0cc759/23-simplecast-fb-ig-milk-bottle-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2d97e026-f64c-4255-a0e3-f9d45e2c89ab\" height=\"200\" width=\"100%\" title=\"Episode #23: The Renascence of SMS for Shopify\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Chatting from his office in Sofia, Bulgaria is CEO and founder of SMSBump Mike Stoychev.  Mike and his team are leading the way in the resurgence of SMS. What started out as trying to solve a problem for a client; it then developed into SMSBump, a very successful app on the Shopify platform. SMS is a great tool to communicate with the customer; no wifi connection is needed and there is a 99% open rate compared to other marketing channels. Mike chats to Keith about the ins and outs of his app SMSBump. "}