{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.milkbottlelabs.com%2Fepisodes%2Fepisode-31-the-rise-of-gift-cards-JgaikV_L","width":444,"version":"1.0","type":"rich","title":"Episode 31: The rise of Gift Card purchases on Shopify","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/8a5ea9f9-3c3e-493e-bc61-bc32901022ed/a20da4fe-9b93-4106-80bc-b45d275dab69/ep31-yair-miron-simplecast-podcast-2020.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/6d2474de-5e2e-4cd2-af5e-ba3a8808d340\" height=\"200\" width=\"100%\" title=\"Episode 31: The rise of Gift Card purchases on Shopify\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Keith chats with Yair Miron, CEO and Founder of Rise.ai, an automated Gift Card & Store Credit solution for Shopify stores. With a 55% rise in gift card purchases during Covid-19, Yair shares how merchants can retain their customers through a lifecycle of purchasing behaviour for gift cards and loyalty programmes.   "}