{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.nfx.com%2Fepisodes%2Fpricing-masterclass-madhavan-ramanujam-OOEuYOgh","width":444,"version":"1.0","type":"rich","title":"The Pricing Masterclass with Madhavan Ramanujam & Pete Flint","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/762b40ac-bfbb-45ea-81bc-73e97bfeff2c/a63c450f-121a-43d3-8f27-58407c56a177/podcast-cover-art-final.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Madhavan Ramanujam is a legendary “pricing whisperer” among tech unicorns including Trulia, Etsy, Uber, Amazon, Evernote, and more. He is the author of 'Monetizing Innovation' and a partner at Simon-Kucher.\n\nToday, Madhavan and Pete (General Partner at NFX) are sharing the frameworks, tactics, and hidden truths Founders need to know about pricing - and how, when done correctly, it can dramatically lever-up growth. Madhavan and Pete discuss topics in the pricing world like how:\n\n- Pricing is a blindspot for startups.\n- How to Test Willingness-to-Pay\n- Acceptable, Expensive, or Prohibitively Expensive?\n- How To Think About Pricing During Extreme Swings\n- What to do when customer demand is spiking\n- What to do when you are losing demand\n- Think creatively about value and market share in a downturn\n- How You Charge > How Much You Charge\n- Five Monetization Models That Work, Time And Time Again\n- Subscription\n- Dynamic Pricing\n- Market-Based Pricing\n- Freemium\n- Why 72% of Attempts to Monetize Innovation Fail\n- The 4 Ways Your Monetization Fails\n- Feature Shock\n- Minivation\n- Hidden Gems\n- Undead\n- Frameworks for Avoiding Monetizing Innovation Failures\n- P.S. Pricing Principles Applied to Life\n\nMadhavan also walks us through some never before heard pricing case studies on companies he's worked with like: \n- Etsy\n- Uber\n- Amazon\n- Evernote"}