{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.nfx.com%2Fepisodes%2Fruss-heddleston-docsend-zB4ivru5","width":444,"version":"1.0","type":"rich","title":"How Running Out of Money Made DocSend a $165M Success w/ Russ Heddleston","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6ba80ac5-844e-419a-988d-08271a94bd7a/084d2995-355a-436d-b604-92df8b84d264/nfx-20podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7e6afb56-09d6-432e-beae-c52a97484ac9\" height=\"200\" width=\"100%\" title=\"How Running Out of Money Made DocSend a $165M Success w/ Russ Heddleston\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Russ Heddleston, founder of DocSend, shares how nearly going bankrupt forced them to rethink everything—turning a failing startup into a product-led rocket ship that Dropbox bought for $165M. From spreadsheets of startup ideas, to the painful lessons of chasing enterprise sales, to doubling their prices and watching conversions skyrocket, Russ breaks down the hard truths behind building a breakout SaaS company. Plus: why he wishes he hadn’t sold, and what he’s doing differently with his next startup."}