{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.nfx.com%2Fepisodes%2Fuser-behavior-dan-ariely-RR2Qu_wU","width":444,"version":"1.0","type":"rich","title":"The Irrational Truths Behind User Behavior, with Dan Ariely & Gigi Levy-Weiss","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/762b40ac-bfbb-45ea-81bc-73e97bfeff2c/641e9199-45e4-4c5c-b0ba-126bc79e6dac/podcast-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/944d809f-5e72-475b-ae14-4db9b474537c\" height=\"200\" width=\"100%\" title=\"The Irrational Truths Behind User Behavior, with Dan Ariely &amp; Gigi Levy-Weiss\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We all think we know how our users behave. It turns out, we don’t. Founders over-index on rational assumptions, but users most often behave irrationally. \n\nBehavioral economics, by contrast, is the practice of truly seeing your users' emotions, beliefs, and habits. This kind of vision is critically missing from product design at most startups. \n\nIn this episode, NFX General Partner Gigi talks with Dan Ariely -- the world’s top expert in behavioral economics and a renowned professor at Duke -- as he breaks down the most common types of irrational user behavior and shares frameworks for predicting how your users will actually behave."}