{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.parakeeto.com%2Fepisodes%2Fpricing-scoping-for-agencies-with-marcel-petitpas-iswRoAOu","width":444,"version":"1.0","type":"rich","title":"Pricing & Scoping for Agencies, With Marcel Petitpas","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ee3ffab3-ff42-4cae-bbd6-6fbf9520667c/ca25fff6-47bb-414d-b805-e962ff4da880/instagram-20template.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/251b8122-dafc-4587-bb12-a4beeee10fce\" height=\"200\" width=\"100%\" title=\"Pricing &amp; Scoping for Agencies, With Marcel Petitpas\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"About this Episode\n\nPricing services effectively can be overwhelming for agency owners, but a simple, universal formula can demystify the process. In this solo episode of the Agency Profit Podcast, Marcel Petitpas—CEO of Parakeeto and a leading expert on agency operations—dives into a powerful framework for pricing and scoping work profitably. Drawing from his talk at the All-In Agency Summit, Marcel explains how to normalize margins across all billing models, calculate delivery margin, and choose the best pricing model based on a project’s value and risk profile. Packed with practical insights, this episode equips listeners to optimize profitability, simplify pricing decisions, and confidently structure service offerings for maximum financial success."}